Next from Apple

Michael Lopp, a senior engineering manager at Apple, was at the recent SxSW conference and talked about Apple’s design process.

Similar story here.

They have “crazy ideas” meetings and “reality” meetings in parallell throughout the development of all their apps. Also, they make 10 pixel perfect mockups from which they choose 3. The final one design is then developed from those three.

Apple Form Factor Evolution: 1976–2007. Image by Edwin Tofslie.