Apple seems to love trying things out in public. They launch a technology and then sit back and see what happens. They watch and learn. Later, you will almost always see that technology develop and spread to their other products.
Apple has realized that the next battle is the user experience. Circumstances have played into their hands on this one, since they have always been about the user experience. They were definitely before their time, kind of prophetic, but now their time has come.
Microsoft is still bigger, but they are struggling. Dell has the server advantage, but they are already a lesser company. Google is Apple’s friend and a very interesting ally, but they are on different paths. Nokia has lost the game, I doubt they will be able to rise above this, but who knows. (more on this in other articles)
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